Cassie’s brand ideology centres around two ideas — transparency and democracy. Clothes are made to last and are timeless in design, while the brand’s output is decided by customer demand after each monthly collection drops.
Central to The East Order is the #OurOrder hashtag, everyone is invited to join the collective. Fresh and empowering, The East Order’s imagery reflects the spirit of the brand. For The East Order’s first campaign,
IT Girl Langley Fox joins #OurOrder as face and muse. The eclectic granddaughter to author Ernest Hemmingway is the authentic IT girl, just like our customers.